One of the most common questions we get is "Is it all natural?"
We love natural ingredients like essential oils, shea butter, soy wax, and many more. But it sometimes concerns us that people believe that natural always means safe and good for you.
Not all natural things are good for you. You know, things like bacteria, mold, and sharks. Even though these are all natural, you don't want them in your beauty products. Bacteria and mold can irritate your skin or cause infections. (We don't want to give sharks a bad rep here, but they can cause irritation and infection too, usually at the site where they bite you...)
The most common, non-natural ingredient we use is the preservative Phenonip. All water based products, like lotions and body butters, should have a preservative to inhibit microbial growth. A little non-natural additive to keep unhealthy natural growth out of your skin care regimen isn't a bad thing.
Some people say vitamin E and citric acid are natural preservatives. Vitamin E and citric acid have some benefits and they can extend the shelf life of oils in bath and body products, but they are not preservatives.
There are lot of beauty product myths out there. If you are concerned about an ingredient in your soap, lotion, or other bath and body product, do some research or ask some questions before you dismiss a product because it's not all natural or use a product because it is.
In defense of bacteria, mold, and sharks, they all play important roles in our ecosystem, just not in your beauty routine.